Consumer Change Lab at Chicago Booth
(Lab Director: Ed O'Brien)
Current PhD students:
Lab alumni, Marketing placements (academic):
Kate Christensen (former PhD student) — Marketing Faculty at Indiana University (Kelley) [Web]
Samantha Kassirer (former Master's student) — Marketing Postdoc at UToronto (Rotman) [Web]
Alex Kristal (former lab manager) — Marketing PhD Student at London Business School
Xilin Li (former PhD student & dissertation committee) — Marketing Faculty at CEIBS [Web]
Lauren Lutzke (former research assistant) — Marketing Postdoc at UPenn (Kleinman Center) [Web]
Annabelle Roberts (former PhD student) — Marketing Faculty at UT Austin (McCombs) [Web]
Janina Steinmetz (former PhD student) — Marketing Faculty at City University London (Bayes) [Web]
Yuji Winet (former PhD student & dissertation chair) — Marketing Faculty at Duke (Fuqua) [Web]
Lab alumni, Marketing placements (industry):
Mick Adkins (former research assistant) — Product Director at Primordial Labs
Shinhae Bang (former research assistant) — User Experience Researcher at Zoom
Allison Endres (former research assistant) — Service Operations Specialist at KEEN Footwear
Sarah Lee (former research assistant) — Marketing Manager at Barti Eyewear
Radhika Menon (former research assistant) — Associate Director, Digital at Horizon Media
Miguel Ortega (former research assistant) — Technology Consultant at Accenture
Craig Sanders (former research assistant) — Research Engineer (Human Perception) at Meta
Jaewon Yoon (former research assistant & honors thesis advisor) — Senior Data Scientist at Meta
Want to get involved? Please email me to inquire about lab openings.
Past lab photos are here.